![]() The acquisition is expected to close in the first quarter of 2021 according to a blog by Anil Chakravarthy, executive vice president and general manager, Digital Experience Business and Worldwide Field Operations, Adobe. As a result of this efficiency, we are now able to focus and advance our core marketing objectives that are most important to our business.” ![]() Marianna Kantor, Chief Marketing Officer, Esri spoke about leveraging that connection saying: “With Workfront, our Marketing Division has greater visibility, process transparency, and accelerated speed of execution. There is already a deep integration with Adobe Creative Cloud. It is a natural combination for Adobe, expanding its software portfolio deeper into the daily lives of marketers. Its most recent funding was $280 million led by W Capital Partners and Susquehanna Growth Equity in a secondary investment in 2019. This is a good exit for the investors of Workfront. With more than $200 million in revenue, this places the acquisition at roughly 7x. It has operations across the world but is mainly focused on North America and Europe.Įnterprise Times recently spoke with Paige Erickson, EMEA Managing Director about the company. Customers include The Home Depot, Under Armour, ADP, TMobile and Allianz. Workfront is a leading work management platform for marketers with more than 3,000 customers and more than a million users. Adobe has announced its intent to acquire Workfront for $1.5 billion.
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